One of the most engaging forms of play for kids is to ‘play real life’. In a city environment filled with large enterprises and retail chains, kids have fewer opportunities to take on responsible roles, even if only for an hour. The more divided private and work spheres are, the fewer chances kids have to learn ‘real life’ by doing it. In other words: the fewer family-run restaurants there are, the fewer chances kids have to participate by serving a soft drink or by folding napkins. Providing an official space, like a flyer, to design gives kids a responsible role to be proud of.
It is a scientifically recognized fact that a target group’s sense of belonging multiplies when they are involved in the organisation process. A colouring flyer designed by kids is a simple yet highly effective way to increase the sense of belonging for those invited for the first time. If kids choose the colours for a flyer, it immediately feels like it was made by them, and they are likely to keep it for longer as well.

Would you like to create a participatory coloring flyer for your social institute, museum, or community centre – have IPek do it with your community, or learn to do it yourself?
Contact IPek here.